WAG recalls the evening we met Jan Ryde in Manhattan back in the summer of 2016.
We had been invited to “Discover the Art of Sleep” by chatting with the fifth-generation owner of Hästens.
Ryde was in from the luxury bed company’s headquarters in Sweden to launch a Manhattan flagship — and was surrounded by craftsmen also flown in from his native country to demonstrate the Hästens production methods.
It was a memorable event.
The concept store, complementing a showroom in Greenwich, was designed to recognize the importance of getting a good night’s sleep — and how the brand can pave the way.
That paving, it seems, goes well beyond the dedication to craft its signature, all-natural premium product by hand.
It also extends, it turns out, to what goes on those beds.
Now, Hästens is expanding Satin Pure, its collection of luxury bed linens introduced in 2011, by adding three new colors. The new shades are Night Shadow Blue, Light Pink and Misty Rose, all designed to add another layer to what has been called “the definitive luxury sleeping experience.”
The Satin Pure collection is woven by hand in Portugal, with intricate techniques that use “super-light” cotton — said to feel weightless on the skin and help improve the quality of sleep.
The bedding is designed to complement the brand’s designs, particularly the Appaloosa and Marwari beds created in collaboration with noted Swedish design team Bernadotte & Kylberg and unveiled at Salone del Mobile Milano 2017.
The Light Pink and Misty Rose hues are recommended for the Marwari bed to play off its brown tones, while Night Shadow Blue was designed for the Appaloosa bed’s bold blues.
All we know is that the introductions add more depth to the Hästens’ story, which traces its roots from 1852 and remains focused on the optimum way to refresh yourself for another day.
As Ryde told us back then, “Sleep is so fundamentally important, the reason for what we do.”
For more, visit hastens.com.
