September 2019

Gucci 2.0

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A troupe of eclectic bohemians are pictured among the ruins of the temples of the Selinunte Archaeological Park on Sicily’s southwestern coast for the Gucci Pre-Fall 2019 advertising campaign. On this site, dating from the 7th century B.C. when Selinunte was a Greek city, Gucci channels the spirit of the classical symposium, the after-banquet gathering where men would socialize to the accompaniment of music and dancing – listening to poetry recitals and indulging in philosophical discussions. The Temple of Hera, visible here, is just one of 12 temples that make up the site. The campaign is another example of how Gucci Creative Director Alessandro Michele blends the traditional with the contemporary, as in the new Gucci store in The Westchester. For more on the campaign, download the Gucci app. Art direction by Christopher Simmonds. Photography/direction by Glen Luchford. Hair by Paul Hanlon. Makeup by Thomas De Kluyver. Courtesy Gucci.
A troupe of eclectic bohemians are pictured among the ruins of the temples of the Selinunte Archaeological Park on Sicily’s southwestern coast for the Gucci Pre-Fall 2019 advertising campaign. On this site, dating from the 7th century B.C. when Selinunte was a Greek city, Gucci channels the spirit of the classical symposium, the after-banquet gathering where men would socialize to the accompaniment of music and dancing – listening to poetry recitals and indulging in philosophical discussions. The Temple of Hera, visible here, is just one of 12 temples that make up the site. The campaign is another example of how Gucci Creative Director Alessandro Michele blends the traditional with the contemporary, as in the new Gucci store in The Westchester. For more on the campaign, download the Gucci app. Art direction by Christopher Simmonds. Photography/direction by Glen Luchford. Hair by Paul Hanlon. Makeup by Thomas De Kluyver. Courtesy Gucci.
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A troupe of eclectic bohemians are pictured among the ruins of the temples of the Selinunte Archaeological Park on Sicily’s southwestern coast for the Gucci Pre-Fall 2019 advertising campaign. On this site, dating from the 7th century B.C. when Selinunte was a Greek city, Gucci channels the spirit of the classical symposium, the after-banquet gathering where men would socialize to the accompaniment of music and dancing – listening to poetry recitals and indulging in philosophical discussions. The Temple of Hera, visible here, is just one of 12 temples that make up the site. The campaign is another example of how Gucci Creative Director Alessandro Michele blends the traditional with the contemporary, as in the new Gucci store in The Westchester. For more on the campaign, download the Gucci app. Art direction by Christopher Simmonds. Photography/direction by Glen Luchford. Hair by Paul Hanlon. Makeup by Thomas De Kluyver. Courtesy Gucci.
Once occupying first-floor real estate in The Westchester in White Plains, the store has relocated to the second floor in a more than 3,000-square-foot space that marries the modern to the traditional, the industrial to the romantic.

Gucci, the accessories brand, is moving up locally, so to speak.

Once occupying first-floor real estate in The Westchester in White Plains, the store has relocated to the second floor in a more than 3,000-square-foot space that marries the modern to the traditional, the industrial to the romantic.

For Gucci — a 98-year-old Florentine company that is now part of the Kering Group, a leader in luxe lifestyle and sport apparel and accessories — store design is all about the contrasts.

Marble polychrome inlays, meet herringbone wood floors. Mechanical display units and varnished iron wall finishes say “hello” to sage green and steel-blue velvet chairs and fitting rooms as well as vintage oriental rugs.

The store, which opened Aug. 14, uses this richly textured effect to give ample display to men’s and women’s shoes, handbags, luggage, small leather goods, jewelry, eyewear and a selection of men’s ready to wear.

There’s a comforting mix of the familiar and the new in these offerings, which include Gucci’s shimmering way with a shawl and the classic GG canvas handbags and accessories, along with the new Zumi Collection of purses, which use exotic skins, and lots more jewelry.

For more, visit Gucci.com.

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Georgette Gouveia
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