Gucci 2.0

Gucci, the accessories brand, is moving up locally, so to speak.

Once occupying first-floor real estate in The Westchester in White Plains, the store has relocated to the second floor in a more than 3,000-square-foot space that marries the modern to the traditional, the industrial to the romantic.

For Gucci — a 98-year-old Florentine company that is now part of the Kering Group, a leader in luxe lifestyle and sport apparel and accessories — store design is all about the contrasts.

Marble polychrome inlays, meet herringbone wood floors. Mechanical display units and varnished iron wall finishes say “hello” to sage green and steel-blue velvet chairs and fitting rooms as well as vintage oriental rugs.

The store, which opened Aug. 14, uses this richly textured effect to give ample display to men’s and women’s shoes, handbags, luggage, small leather goods, jewelry, eyewear and a selection of men’s ready to wear.

There’s a comforting mix of the familiar and the new in these offerings, which include Gucci’s shimmering way with a shawl and the classic GG canvas handbags and accessories, along with the new Zumi Collection of purses, which use exotic skins, and lots more jewelry.

For more, visit Gucci.com.

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