Lord & Taylor Stamford is now home to some 45,000 pairs of shoes – and 157,000 square feet of updated space.
The store celebrated the completion of the branch’s yearlong renovation, which touches all three floors, Dec. 1, meriting excitement from shoppers and community members alike.
The massive redesign expanded and updated existing departments to offer new brands and a modern shopping experience. It was a venture much anticipated, as the store, which employs some 350 workers, is one of the retailer’s longest standing, having opened its doors in 1969.
The celebration kicked off with a ribbon-cutting ceremony, led by Elizabeth Rodbell, president of Lord & Taylor and Hudson’s Bay, who stood with the surprise guests, actress Victoria Justice and former NBA player John Starks. The three posed for photos before a backdrop adorned with roses hugging the Lord & Taylor logo.
“I am so excited, and I am so proud of what the team has put together here for the Stamford community,” Rodbell said. “I think the store is spacious, modern and well-lit, with new brands added. We’re really very excited, and it’s a nice evening for us as a company.”
Stations were set up throughout the store, inviting guests to explore the aesthetic. On the main floor, Deanna First, a New York City-based fashion and beauty artist, drew complimentary sketches of the guests (myself included), while cheeky tweens and teens eagerly awaited a photograph with Justice on the upper level and sports fans gathered to pose with Starks on the lower level.
The store’s renovation was completed in two phases, beginning with the lower and upper levels, followed by the main floor.
The main floor ladies’ shoe department grew some 10,000 square feet, totaling approximately 13,000 square feet. The cosmetics department also gained some 2,000 square feet, totaling approximately 4,500 square feet to house new brands like Flawless by Friday, Fillerina, BrowGal and Blowpro, as well as a beauty “play space.”
The lower level women’s dresses department migrated to the upper level, doubling in size to nearly 8,000 square feet to include brands like Karl Lagerfeld Paris, Tommy Hilfiger, Calvin Klein and Vera Wang. And with the women’s dresses department moved upstairs, new space in the men’s department gave way to brands like J Brand, Vince, MPG, New Balance, 2(x)ist, Selected Homme and Timberland. These levels also received flooring and lighting upgrades while buttons installed in the fitting rooms directly connect with staff headsets to alert sales associates to guest service needs.
On the main floor, new women’s clothing includes Melissa McCarthy, June Rose, Modamix, Marc New York Performance and Nic+Zoe, as well as a Rebecca Minkoff popup store. And one floor up, the third level women’s active wear department welcomes New Balance, MPG, Nanette Lepore and Betsy Johnson.
“(Lord & Taylor) committed such a great amount of their resources to making the citizens of Stamford so much happier — by the way you look, and the gifts you give,” said Michael Pollard, chief of staff for the city of Stamford, also in attendance.
The Signature Café, offering small bites, sandwiches and sweets on the upper level, also received a refresh. And a concierge was added to the store’s service list, along with three personal shoppers, including one who specializes in dresses.
Lord & Taylor Stamford is at 110 High Ridge Road. For more, visit lordandtaylor.com.