All images courtesy Andrea Rosenberg/HIPCHIK.
It was a little more than a year ago that WAG’s Mary Shustack brought you a story on designer Andrea Rosenberg, whose line of “Boho-chic necklaces and bracelets…featuring crystals, agate and rhinestones have become go-to accessories, scooped up by everyone from the savvy patrons of The Hampton Classic Horse Show to the fashionistas who seek out her work at the boutiques that count among Rosenberg’s 100-plus vendors.” At that time, Rosenberg was expanding her brand to include home design with an Armonk store.
We’re delighted to report that the HIPCHIK — as Rosenberg herself has become known — is at it again. HIPCHIK is among the newer lines in Neiman Marcus Westchester. And Rosenberg couldn’t be happier.
“I love being a part of a store I personally shop at,” she says. “It makes designing that much easier.”
It’s also further validation of the direction taken by the Armonk resident, who was born in Uruguay and then went to Miami, where she studied merchandising and design.
“Being part of Neiman brands reiterates that HIPCHIK Couture designs are classy, hip, sophisticated and fun,” she says, “just like the store itself.”
The entrepreneurial Rosenberg is always percolating.
“I come up with new things and ideas 24/7,” she says. “It’s the only way to keep the line exciting and keep myself ahead of the game. I’m always one step ahead.”
But she’s also in step with the needs of others. Rosenberg, who did a trunk show at Neiman’s last month, returns to the store next month for an event to fight Rett syndrome, a rare genetic, neurological disorder that hinders the intellectual and physical development of the children affected, who are almost exclusively female.
“A dear close friend has dedicated endless hours raising money for her childhood friend’s daughter,” Rosenberg says. “Her dedication is admirable, and it gives me total pleasure to be able to help out in any way I can.”
You get the sense that there is nothing Rosenberg can’t do.
“My future plans don’t end,” she says. “I’m developing my brand into clothing and looking for a second retail location. The sky is the limit.”
HIPCHIK Home is at 381 Main St. in Armonk. For more, call 914-273-4600 or visit facebook.com/hipchikhome.