Red, white and (Swedish) blue

Knitted Throw with Coyote Fur, $895
Knitted Throw with Coyote Fur, $895

Stars, stripes and Swedish simplicity? That’s the M.O. at Lexington Company, the Stockholm-based lifestyle brand that opened its doors last month on Greenwich Avenue. The store has a strong European following, with 26 freestanding shops in five countries and distribution to more than 900 stores in some 20 countries. But the Greenwich opening represents its second introduction in U.S. The other location is in East Hampton.

“I think this just goes to show that this East Coast-New England style is something that people all over the world really like,” says Kristina Lindhe, Lexington Company’s CEO and creative director. “We have stores in China, too.”

Lexington Company offers bedding, home accessories, tabletop accents, bathroom goods and apparel that taps into the American heritage spirit with an understated Swedish aesthetic and the luxuriousness of fine fabrics and knits.

“The name comes from the town Lexington, outside Boston, where the American Revolutionary War actually began,” Lindhe says. “I think the combination of the East Coast design and Swedish origin offers a kind of freshness, which is very unique and stylish. It’s warm and friendly and a lot of people like the timelessness.”

They’re calling the home design brand the Ralph Lauren of Sweden with its definitive New England drive – think red-white-and-blue American prints, flannels, country cottage florals and denim. Lindhe is quick to say that despite comparisons between the companies’ aesthetics, “We want to do it in our way.”
With tight local and international competition between home goods stores, Lexington Company succeeds in celebrating craftsmanship and style at a good price point. Bedding runs from $35 to $400. Tabletop merchandise goes for $9 to $125. Home accessories are between $39 and $275. And clothing ranges from $89 to $395.

Take a trip to the 1,850 square-foot store for inspiration on dressing the home New England-style for holiday entertaining and ideas for gifts the whole family can enjoy. Here are Lindhe’s top picks:
Shop at Lexington Company at 73 Greenwich Ave., Greenwich, or online at lexingtoncompany.com. n

1. Holiday sateen star frame bedding, $135
“The sateen is a really nice quality, but for me it’s even more about the design with the red border and the small white stars, which is really a decorative thing…”

2. Holiday flannel check bedding, $175
“I love the flannel, because it’s blue and red and white and in these days, when people have problems with electricity, you need something warm in a nice quality.”

3. Knitted throw with coyote fur, $895
“My favorite is our most exclusive, knitted cashmere and lambs-wool throw with coyote fur.”

4. Knitted stocking with coyote fur, $295
“If you like our throw, we have a very nice Christmas stocking in the same material so you can match it, and if you want to give something really exclusive as a present, give this stocking as a gift.”

5. Holiday kitchen towel set, $35
“This is great if you are going to a party and want to give a small gift to the host.”

6. Authentic striped Oxford apron, $39
“An apron is also a nice gift to give someone who cooks…”

7. Holiday floral sham in red or navy, $95
“The design comes from a very old symbol we use in Sweden for our Christmas pillow with embroidered flowers and it’s my personal favorite.”

8. Jeans napkin, $12 each
“For decorating for the table, use denim. Blue denim napkins combined with our holiday collection is really charming in an intellectual way.”

9. His and hers Lexington holiday sweaters, men’s $225, women’s $195
“I have to say, two of my favorite things from this collection are our Christmas sweaters with reindeers on them…”

10. Women’s holiday robe, $189
“I love our really nice women’s robe for our holiday collection that’s white and long and is made with velour, which feels (and looks) so nice.”

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