‘Strength’ in Sandy’s aftermath

In the wake of Sandy, companies are finding opportunities to extend a compassionate hand. Equinox, the capital of athletic cool, has already rolled out limited-edition T-shirts with a front logo that reads simply “Strength,” with the “t” evoking the Red Cross. For $35, your purchase can help relief efforts by the American Red Cross to provide shelter, food and support to communities disrupted by Sandy. With 100-percent of the proceeds being donated to the American Red Cross, this is a T you can feel especially good in.

The T-shirts are now available at Equinoxes in your area, including 72 Heights Road, Darien; 16 Old Track Road, Greenwich; 1053 West Boston Post Road, Mamaroneck and 800 White Plains Post Road, Scarsdale.

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