When in Roam…

Shop as the Roam-ans do. Babe Rizzuto, the new WAG’s very first cover girl (February, 2011) has launched a new store with her daughters, Sophia and Tatiana. Roam is, in the words of the irrepressible Babe, Conair’s veep of PR, “edgy yet elegant, hip and haute,” offering apparel that ranges “from the daring to the demure.” The clothes are slinky; the interior design, strong (all spare black and white). In other words, it’s very Babe. Check it out at 19 W. Elm St., Greenwich. (203) 625-0200, wheninroam.com.

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