INSIDE

At the start on Purchase Street, the brothers created two separate stores operating side by side. One was dedicated to jewelry, the other to gifts. After just about four years, things were combined into one business, though the gift items remain a key component. (Think Baccarat, Lalique and Herend).

Distinctive offerings

Woodrow is known for a discerning eye when it comes to the brands and designers it features.

The goal, Michael says, is to have the “sense of surrounding” customers with “the greatest brands in the world.”

Take the Breitling line, lauded for its technically advanced watches, which is featured in a boutique within Woodrow. It was chosen for what it offers – and how the company operates.

“I’ve been to Switzerland, in their factory,” Michael says. “The U.S. headquarters is right in Wilton. They’re a family company and we’re very much in sync with them.”

Customers will also find selections from Roberto Coin to Hermès, Aaron Basha to Judith Ripka and Marco Bicego to Kwiat.

“We seem to have a very good sense of what’s going to work,” Michael says, adding, “They’re all lasting names.”

And the list continues to grow.

“We are always on the lookout,” Michael says. Because of space, though, new brands need to be a thoughtful decision. They were intrigued by bracelets from Meredith Frederick Design, a Brooklyn-based designer who was featured at Bergdorf Goodman in Manhattan. The brothers headed to the Fifth Avenue boutique to check out the line and knew they’d soon be offering local shoppers those ideal options.

“It’s the way they go on,” Rob says. “They slip over the wrist.”

The bracelets indeed add a colorful if surprisingly light touch, perfect for the on-the-go woman.

“We love something that’s new and unique that way,” Rob adds.

As much as the company is on the lookout for the new, it revels in its association with the grand tradition. Woodrow is the exclusive place to buy Buccellati in Westchester County.

“That was a big compliment for us,” Michael says of earning that distinction. “Once you secure a brand like that, others follow.

As Rob lifts out the firm’s Tulle diamond bangle mentioned above, he says just a few words: “This is something.”

And no one would argue.

“The workmanship is amazing in this piece,” Michael adds. “It’s incredible.”

But the Buccellati pieces mean more than just potential sales to Woodrow.

“Whether it’s a candlestick or a frame or their jewelry, it is artwork,” Michael says.