We at WAG are in deep lust with all things botanical, so much so that we’re always the ones – you know like your maiden aunt at a wedding – hanging around waiting to score a centerpiece, or two, after the event.
So we were delighted to hear about the Society of Florists’ plan to bring a smile to passersby tomorrow, Oct. 23. For “Petal It Forward,” top area florists will be at various locations handing out free bouquets – two to a “customer,” one to keep and one to petal it forward to a friend or maybe just someone who looks like he or she could use a lift.
“Petal It Forward is the floral industry’s way of giving back,” said Jenny Scala, SAF’s director of marketing and communications, citing the effort was purposefully planned for a Wednesday to help the mid-week slump.
Kevin Kegan, third-generation owner of Blossom Flower Shops in White Plains and Yonkers, wanted to be a part of the mood-boosting effort, and make a difference in the community. “It’s been such an honor to be a part of the most monumental events in the lives of Westchester for the past 94 years and we want to thank this community for allowing us to do what we love every day,”said Kegan. “Through the positive effects of flowers, we hope to make someone’s day brighter and provide a much-needed moment of calm amidst the hectic pace of life.”
Added Nancy White, owner of The Flower Bar in Larchmont, whom we wrote about in our July “Fascinating Women” issue.
“We know from personal experience that one gets as much joy giving flowers as receiving a bouquet of flowers.”
We once received a free bouquet from The Flower Bar as a promotion at Lord + Taylor in Eastchester and it made our day.
Nancy and members of her team will be giving out petite bouquets to more than 30 passersby in Larchmont (between Chatsworth and East Avenues), Rye (between Purchase and Elm Streets) and Scarsdale (Christie Place between East Parkway and Chase Road) at 11 a.m., noon and 1 p.m. respectively.
Meanwhile, Blossom Flowers will be at Walters in Mamaroneck and Cross County in Yonkers at noon and 2 p.m. respectively.
And there’s nothing to say that we can’t petal it forward ourselves tomorrow or any day with single blossom or burgeoning bouquet for someone – just because.
– Georgette Gouveia