Marilyn Monroe

Sold on sizzle


For 18 years, Stevens has helped clients ranging from financial firms to pharmaceutical companies to nightclubs make the transition from like to love as CEO of MSCO. He’s had a lot of time to think about what makes an individual or a corporation a dazzling sell.



This month marks the 50th anniversary of Marilyn Monroe’s death and there are, not surprisingly, any number of new books and articles that would pluck at the heart of her mystery, so to speak – including Andrew Hansford and Karen Homer’s eye candy, “Dressing Marilyn” (Applause Theatre & Cinema Books), about William Travilla’s costume designs for the actress; and Lois Banner’s feminist reevaluation, “Marilyn Monroe: The Passion and the Paradox” (Bloomsbury). There’s also the soap operatic (read: addictive as a box of Godiva) NBC drama “Smash,” about the making of a Marilyn musical, and the recent “My Week With Marilyn,” in which Michelle Williams poignantly embodied rather than impersonated her.