” Tisch WNET Studios

Lucky Thirteen


To understand Neal Shapiro, president and CEO of WNET, you need to know that he really enjoys doing the promos for “Reel 13” – the Saturday night film series – in which bits of dialogue from the upcoming film are woven into his pitch. And his favorite film of all time? “Casablanca.” “It’s a great story about love versus noble sacrifice.” It’s that spirit of sacrifice and public service that fuels Shapiro’s passion for WNET – the parent company of Thirteen, PBS’ flagship station, which is celebrating its 50th anniversary this year.