Thinking pink (in a big way)

Few illnesses have been branded as well as breast cancer has. And if you follow the brilliant marketing efforts of women to bring awareness to this disease, then you know that one of the biggest area events of the awareness campaign is set for Nov. 6.

On that day, more than 900 supporters are expected to attend the Breast Cancer Alliance’s annual benefit luncheon and fashion show at the Hyatt Regency Greenwich.

This year’s benefit, “Branching Out, Coming Together, Aspiring to a Cure,” features a runway show of the Brunello Cucinelli Fall 2014 Collection and Spring 2015 Collection Preview. It’s preceded by an Alliance luncheon highlight — a Survivors’ Celebration Fashion Show, presenting specially selected autumn fashions from Richards of Greenwich modeled by inspiring breast cancer survivors.

Author and ESPN sportscaster Mike Greenberg will address attendees during the luncheon, which begins at noon. Said Greenberg: “My wife, Stacy, and I created the Heidi’s Angels Foundation in honor of our friend Heidi Armitage, who died of breast cancer in 2009. We have seen firsthand the devastation this disease is capable of and are proud and committed to doing anything we can to help fight it.”
The event gets underway at 11 a.m. with a silent auction reception, featuring a two-night stay in a premier signature suite at The Ocean House, complete with a 360-degree view of the ocean and fireplace; two tickets to the Fall/Winter 2015 Fashion Presentation in New York with round-trip care service and an iconic boxer bag; and an afternoon picnic or sunset cruise for six on the luxurious Hinckley Picnic Boat, among other goodies. Live auction offerings include a year’s worth of shoes from Richards of Greenwich valued at $10,000, as well as a $10,000 gift certificate for a shopping spree at Greenwich Avenue’s newest retailer, Shreve, Crump and Low.

Richards of Greenwich will also host the Brunello Cucinelli Spring 2015 trunk show in its Greenwich Avenue store on Friday and Saturday, Nov. 7 and 8. The retailer will donate a percentage of its trunk-show sales to advance the Breast Cancer Alliance’s work.

To date, BCA has awarded more than $19 million in grants for research, breast surgery fellowships, regional education, dignified support and screening for the underserved. Over its nearly two-decade history, the organization has funded research and one-year postgraduate breast surgery fellowships at 25 of the nation’s leading research institutions.

Tickets range from $350 to $2,000 and tables range from $5,000 to $50,000. For online registration, visit You can view and bid on silent action items at

To purchase raffle tickets or request a paper invitation, please call the Breast Cancer Alliance at 203-861-0014 or email Crystal Stoute, executive assistant at – Edited by Georgette Gouveia

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