by Patricia Espinosa

December 27, 2011

Do you like this?

Obviously, many of your customers are brides, but I would imagine that you have women like me, who have been married for a while and want to lighten up their wedding china by mixing it with Juliska mouth-blown glass and hand-pressed Colette glassware.

“Yes. It’s fundamental to the way we design and the way you want to live. You can have some fun with it. You don’t have to commit to an entire dinnerware story. You want to mix it in with antique things you may have from your mom’s china. Within Juliska we created, just as an example, Set My Table Tool, which is a digital adjunct to our website where you can go on and set a digital table.”

Juliska sells in more than 800 retailers across the United States, including Bergdorf Goodman and Neiman Marcus. What’s next for the company?

“Well, although it’s been swift, we like to grow organically through discerning premium retailers. Those 800 stores around the country are the style-driven stores in their towns. So building partnerships with them has been critical to our success and our future as well. That’s fundamental to Juliska.  Our new website is a fantastic and exciting new channel. …It gives us the ability to interact and communicate with the consumer directly, brides particularly, so that we can have a relationship with them and understand them better.

“We’re focusing on the interior design channel. We redesigned all of our lighting in the last year. All the lights have (new components), three-way switches, UL approved, Lucite bases, all new silk shades or natural material shades, glass finials. We’ve really made them beautiful.

“Recently, we launched a separate retail brand called Barry & Fred. One of the core reasons for the creation was because our ceramic designs are incredibly difficult to make and so we have a constant flow of rejects and slight seconds. This way we control the supply of Juliska. Our best-selling dinnerware is called Berry & Tread, so we had some fun with Barry & Fred, who to me are two English guys like Niles and Frasier Crane (of the sitcom “Frasier”), who play off each other in an English Cockney way. Barry is all about bargains and Fred is all about luxury.  Barry is the voice of ‘This is half-price’ and Fred is ‘This is beautiful.’ The juxtaposition of discount and luxury together is played out through Barry & Fred. With a little bit of fun but really great for consumers that would like to have Juliska at a lower price and don’t mind the pinhole.”

What do you do when you’re not working?

“Well, we just spent a year renovating our home. Capucine was wanting to base the home on some French style stucco and stone homes she’d seen. It was kind of a big project. …We have three excited daughters, ages 8, 7 and 4, who take a lot of time and that is our primary focus.”

by Patricia Espinosa

December 27, 2011

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