Creativity’s in the bag

One of the handbags auctioned off at the “Go Red For Women” Luncheon, held at the Hilton Westchester in Rye Brook. Courtesy the Westchester-Fairfield American Heart Association.

Here’s a clever idea, courtesy of the American Heart Association, that is sure to make any bridal shower a hit as it’s filled with, yes, Purse-onality.

Take a lovely handbag and fill it with all the things that reflect the bride to be. Or maybe the bride gets a bunch of clutches and fills them with different goodies for her bridesmaids.

We saw the fruits of such creativity for ourselves when we attended the Westchester-Fairfield American Heart Association’s “Go Red For Women” Luncheon this past June at the Hilton Westchester in Rye Brook. There were purses for everyone from spa lovers to sports lovers, reflecting the personalities of the 29 Westchester businesswomen and community leaders who volunteered their time and money to purchase and outfit the handbags. Kudos to Elizabeth Bracken-Thompson of the Briarcliff Manor-based public relations firm Thompson & Bender and Rori Sagal, assistant vice president and Westchester relationship manager for Greater Hudson Bank, for spearheading the idea locally. (It’s also been part of the Heart Association’s Go Red for Women Luncheons from Dallas to Kennebunkport, Maine.)

Locally, the luncheon and purse auction raised more than $210,000 to raise awareness, promote education and encourage lifestyle changes among women facing heart disease.

Talk about a winning Purse-onality.

For more, visit heart.org.

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