Dita Von Teese – WAG’s February 2013 cover girl – has put the va in va-va-va voom with her shall-we-say historical yet modern approach to sex. So is it any surprise that she’s just launched her lingerie line in the U.S. at classic Bloomie’s?
“I am honored to have my lingerie debut in America at Bloomingdale’s, an iconic department store that represents style and sophistication,” says Dita, whose first job was in a lingerie store. “I’ve taken inspiration from my own vintage collection to capture the spirit of retro glamour, while being accessible and functional for moments of everyday beauty and luxury.”
Bloomie’s is just as tickled.
“It is part of the Bloomingdale’s DNA to merge pop culture with fashion, so we are excited to offer our loyal customers the first opportunity to shop Dita Von Teese’s lingerie collection in the United States,” says Francine Klein, Bloomingdale’s executive vice president/GMM of intimate apparel, fashion accessories, cosmetics and fine jewelry. “Her collection of glamorous retro-inspired underpinning is sure to make all women feel like a Hollywood starlet on any given day.”
That collection includes the Parisienne style, with its flirty, corset-like evocation of the Belle Epoque; the leopard-print, scallop-edged Tulip, all animal magnetism; and the peekaboo Madam X that was featured at the Alexis Mabille show during Paris Fashion Week. Among Dita’s other styles are the Sheer Witchery, with its hourglass color-block silhouettes; the lacy Her Sexellency and Savoir Faire; and the needs-no-explanation Man Catcher. They’re festooned with such goodies as mini cameos, tassels, velvet bows, European florals and eyelash lace. Prices range from $25 to $55 for the panties and $65 to $100 for bras, topping at $400 for a full slip that doubles as a dress.
Since its 2012 global debut, Dita’s lingerie has made $10 million wholesale – the projection for the first full year of the U.S. launch. Dita herself was scheduled to get the party started by appearing at Bloomingdale’s 59th Street flagship in late March. The collection is also available at Bloomingdale’s SoHo and White Plains stores and those in Aventura, Fla., San Francisco and Los Angeles’ Century City, as well as at Bloomingdales.com.
What’s (naughty and) nice about the lingerie is that it offers something for what Jane Russell used to call “us full-figured gals.” That Dita, so thoughtful
