The Westport outpost of Terrain, the naturally beautiful home and garden utopia under the venerable URBN brand, held an in-store book launch on Nov. 1. The book, “Terrain” (Artisan, 360 pages, $35) – like the namesake stores now in seven, hand-picked destinations – is meant to inspire and delight the consumer with compelling visuals and direction for decorating home and garden. Conceived and purposefully planned to coincide with the brand’s 10thanniversary, “Terrain” was edited by Greg Lehmkuhl, one of the principal “architects” for the first store in Glen Mills, Pennsylvania, in 2008. He was on hand to talk about the collaborative effort and creative minds behind the finished product.
Archival and contemporary photographs are featured to coincide with the four seasons –presenting the brand’s core philosophies – encompassing plantings, wreaths, arrangements and holiday. Gathered around the store’s café, which provided a delectable assortment of sweet and savory bites, Greg spoke of the two-year process during which he and members of the design and gardening teams from all locations worked toward “creating something out of nature and even sharing some of our trade secrets.” The approach, he said, was not to use the book as a vehicle for sales, but “to capture more of the soulful part (of Terrain).”
Nice, too, that the release came at a time when the Terrain stores are in full swing for the holiday season. Much of the Westport store has already been transformed to follow the theme set for Holiday 2018 — A Walk in the White Pine Forests. Navigating through the rich and textured displays of live and faux plantings, garlands, ornaments and tableware, our senses were stimulated and, typical of the Terrain experience, all were transported to a heightened state of inspiration, eager to bring these carefully sourced décor elements into our own domains.
– Gina Gouveia