Tropical waters, tantalizing sunsets and tranquil breezes.
There’s hardly anything more relaxing — and eagerly awaited — than a getaway to the Caribbean.
But the experience doesn’t have to end when the vacation does.
Fragrance brand Nateeva renders sweet-smelling reminders of paradise, all year long.
Founded by Jay McSherry and Hope Freeman of Teaneck, New Jersey, Nateeva’s collection of scents — inspired by native flowers — bottles the essence of the couple’s favorite faraway places.
“Nateeva is about letting your senses take you on an exotic journey to places you’ve visited — or wished to travel to,” Freeman has said.
The pair partnered with perfumer Laurent Le Guernec to create the first three scents — Nateeva St. Martin, Nateeva Bahamas and Nateeva Jamaica. St. Martin draws on the hibiscus flower with a blend of essence of orange flower, mimosa absolute, jasmine mist, amber droplets and sheer musk. Bahamas recreates the scent of the yellow elder flower with a fusion of linden blossom, ginger and sandalwood. And Jamaica looks to the lignum vitae flower (Latin for the “tree of life”), with soft notes of mandarin, frangipani (plumeria) and coconut water.
This summer, Nateeva welcomed three new scents — St. Thomas, a floral, feminine fragrance with citrusy undertones; Aruba, a long-lasting perfume with hints of sandalwood, reminiscent of the beach; and Dominican Republic, a lighter essence spotlighting the cactus flower.
WAG particularly enjoyed Aruba, a spicier smell, though the entire collection is a must-wear.
The fragrances’ packaging features floral designs and colors that complement the aromatic blend, with patterns inspired by the work of Georgia O’Keeffe, as are the fragrances themselves.
“Visually, I’ve always been enamored with the bold, colorful flower paintings by Georgia O’Keeffe,” Freeman has said. “She’s painted many of the flowers that have found their way into Nateeva fragrances, like hibiscus and plumeria. I love that her work is spare and romantic at the same time.
“And I think some of that sensibility is what I get from Nateeva, which is a very candid reflection of the amazing islands I’ve visited.”
In addition to adding more fragrances, the brand will soon offer body lotions, body washes, candles and diffusers as well.
“We’re looking forward to creating remarkable fragrances for destinations in the Pacific and, who knows, maybe the Indian Ocean,” Freeman has said.
And though the brand pays tribute to Mother Nature and her many salient gifts, it also pays homage to companion animals. The Nateeva Fund donates a percentage of proceeds from its products to efforts aimed at addressing the stray population, the spread of diseases among animals and the lack of veterinary medical supplies and education in the tri-state area as well as animal shelters and humane societies that care for cats and dogs.
So, with a single bottle of a Nateeva fragrance, you’re instantly transported to a dreamy coastline, and you’re helping to improve the welfare of domestic animals: Count us in for sure.
Nateeva perfumes are available in 3.4-ounce bottles for $125.
For more, visit nateeva.com.