Uniqlo on a roll

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Whenever I’m in mid-town Manhattan, I like to stop by Uniqlo on Fifth Avenue and 53rd Street. So I was tickled that the retailer, owned by Japan’s Fast Retailing Co. Ltd., was opening a store in Westchester’s Ridge Hill, the better for me to shop at, my dear.

Uniqlo stands for “unique clothing.” What makes it unique? Try an array of clothes in soft, luxurious fabrics and saturated colors at very affordable prices. (Add a cheery, airy interior design and polite, efficient service and you have a recipe for success.)

At Uniqlo’s Fifth Avenue flagship last month, I bought a motorcycle jacket – all the rage in Paris this season – in cream-colored faux leather (60 bucks) and paired it with one of my LBDs and pearls to attend Armani and Eileen Fisher runway shows. I got many compliments.

Sure, some of the stuff trends a little too young for those of us in our vintage years. And yes, for some of the sleeker designs it might help if you looked like Masters champ Adam Scott and tennis No. 1 Novak Djokovic, who rep the brand. But the Uniqlo motto is “Made for all”; its tagline, LifeWear. And who can resist Uniqlo’s light but warm down jackets in winter, or the fun artist-designed Ts for summer?

All this, and a big heart, too: Uniqlo is involved with Nole in a $10 million Clothes for Smiles campaign to better the lives of children around the world. Now that’s what I call retail therapy.

For more, visit uniqlo.com and check out my story in the April 29th edition of the Westchester County Business Journal, westfairinc.com.

Also, look for more on Uniqlo as we salute the U.S. Open in August WAG’s “S’wellness” issue.

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