Darling ladybugs cozy up to glistening petals while enchanting butterflies alight on shimmering rocks. But these are no ordinary flora and fauna. Rather, they gleam on the finger and play at the throat as they delight the imagination and warm the heart.
At Tiffany & Co., everything old is new again as the silver and jewelry emporium’s signature tag shape-shifts in an urban garden for its new Return to Tiffany Love Bugs Collection.
“This jewelry collection is broader than the original Return to Tiffany in its look, in its materials and in its attitude,” says Reed Krakoff, chief artistic officer for the 182-year-old store.
And how. The “Please Return to Tiffany & Co.” disc or heart tag has been deconstructed, morphing into a pair of lovebirds brooch, bee pendants, butterfly rings and daisy petals in 18-karat yellow or rose gold and sterling silver. The fauna frolic on amethysts, blue topazes and yellow and green quartzes in a springtime palette. But there’s something else at work here: By integrating sculpted organic forms with square- and emerald-cut stones in saturated colors, Tiffany pays homage to some of its greatest pieces, including Jean Schlumberger’s “Bird on a Rock” brooch.
As Krakoff observes, “With Return to Tiffany Love Bugs, we created a new iteration of an iconic collection that starts in a familiar place but ends up in a wider world.”
For more, visit tiffany.com.