Drawing inspiration from the past with an eye to the future is the philosophy of New York City-based designer Brett Heyman, founder of Edie Parker. Modeling her acrylic clutches after the trendy purses of the 1960s, Heyman has become a favorite of celebs like Kate Hudson, Gwyneth Paltrow, Emma Roberts and Solange Knowles.
What’s so special about Heyman’s work?
A better question may be, “What isn’t special about it?”
The former director of public relations for Gucci began collecting vintage pocketbooks as a hobby, soon realizing that acrylic styles had been long discontinued. In 2010, she began remaking them, naming her brand after her 5-year-old daughter.
Edie Parker the company features handcrafted, pearlescent purses whose designs can resemble mosaics. Some are decorated with fun, flirty sayings and whimsical caricatures, while others are accentuated with color. There are even clutches available in 18 karat- gold plated metal, exotic skins, embroidery, leather and velvet.
However, the Edie Parker bespoke collection has attracted the most fashion buzz. Launched in 2012, it allows consumers to personalize their bags by customizing the shape, color, clasp, font and other details — essentially designing their accessory from start to finish. For Heyman, the clutches are a blank canvas — a way for today’s and tomorrow’s customers to connect to the recent past for a vintage look.
How will you style your Edie Parker bag?