A safe celebration

Heineken USA is once again partnering with the city of White Plains and the White Plains Business Improvement District for its “New Year. Safe Ride.” program. For more than a decade and a half, the program has provided free and safe rides home to more than 5,000 Westchester County residents of legal drinking age who celebrate New Year’s Eve in downtown White Plains.

The festivities begin at 10 tonight, Dec. 31, at Main and Court streets. Revelers will have the opportunity to ring in 2020 with a DJ and live music, a ball drop, confetti and a fireworks display at midnight.

Heineken USA’s safe rides transportation stand will be on the corner of East Post Road and Mamaroneck Avenue between 11 p.m. and 3 a.m. Jan. 1. A dedicated fleet of cars, including at least one that is handicap accessible, will provide complimentary rides home for those 21 and older traveling from the heart of downtown White Plains to anywhere across Westchester County.

 “As a family owned company, we care for and are committed to the safety of our people and the communities we call home,” says Josephine Bertrams, senior vice president and chief corporate affairs officer at Heineken USA. “As a proud White Plains community member, we are honored to have worked with our community and county partners on the ‘New Year. Safe Ride.’ for the past 16 years. This important program ensures that everyone is able to enjoy the New Year’s festivities and arrive home safe.”

Adds White Plains Mayor Tom Roach:  “Our goal with ‘The New Year’s Eve Spectacular’ in downtown White Plains was to offer people throughout the region a convenient place to have fun and enjoy the New Year. I am proud to say that many families have made our ‘New Year’s Eve Spectacular’ their annual tradition. I would like to once again thank Heineken USA for partnering with us through their highly successful ‘New Year. Safe Ride.’ program. This program helps keep our streets safe and is an important part of this annual celebration.”

 – Georgette Gouveia

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