Cheek to cheek for early spring

Just in time for spring, Merle Norman announces new skincare and cosmetic products to brighten and sculpt the face.

Merle Norman – the sine qua non of Hollywood glamour in beauty products for 90 years, announces new skincare and cosmetic products to brighten and sculpt the face, just in time for early spring.

First, who doesn’t love a charcoal scrub or face mask? Though it sounds counterintuitive, the charcoal powder has a purifying effect, leaving skin smoother, softer and more supple. Merle Norman’s Exfoliating Charcoal Scrub is bamboo-derived and enriched with volcanic sand, coffee and ginger powders (A word of caution:  Charcoal products in general are not recommended for skin with acne as they can inflame it. Merle Norman recommends instead consulting a dermatologist about products containing salicylic acid.)

Next, for vintage skin, try the 24K Gold Firming Foundation Primer before applying your base. Do you really need a primer? While you can get away without using one, it does make the application of makeup a glide-on process.

In the spirit of great entertainment couples – everyone from Elizabeth Taylor and Richard Burton in the 1960s to Beyoncé and Jay-Z today – Merle Norman presents its new limited edition Darling Cheeks Duo, a pair of cheek crayons in Plumrose and Cozy Cocoa that “apply like a cream but wear like a powder” for lasting, velvety texture. Apply Plumrose to the apples of the cheek and Cozy Cocoa beneath the cheekbones, heading toward the hairline on a diagonal, for a sculpted, ombré effect.

Looking to lighten up? Merle Norman also has cheek crayons in Berry, Mango and Rose Petal to do the trick for the softer seasons.

Think blush is too much of an effort in the age of the other kind of face masks? Wear it high on the apples of the cheek for a peep-over-the-mask effect. As The New York Times announced recently, “Embrace the Blush.”

 For more, visit merlenorman.com.

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