Gucci, the venerable fashion house, has introduced “the ultimate accessory for the Gucci woman” – a signature cosmetics collection.
A nod to the powerful femininity of the woman who wears Gucci, this debut is designed to allow the Gucci woman to tap into glamour and beauty down to the finest detail.
Under the creative direction of Frida Giannini, the brand has grown from fashions to encompass accessories, scent and now, cosmetics to complete the aesthetic. The collection incorporates the Gucci heritage with sophisticated technology.
As the press materials explain:
“An iconic Gucci palette of colors is packaged with the renowned signature motifs of the House. The essential debut lineup includes Gucci Eye, Gucci Face, Gucci Lip, Gucci Nail together with luxurious brushes and special preparation products for skin. The launch of Gucci Cosmetics also heralds an exclusive role for Giannini as the only woman at the helm of a fashion brand overseeing a makeup collection.”
As Giannini says in the materials, “For me, beauty and fashion are always connected. One doesn’t exist without the other. Makeup is a key element of the Gucci runway show — it helps communicate the essence of the Gucci woman. Eyes, skin, lips — they’re like accessories, all working together to create an unmistakable look.”
Giannini’s vision for Gucci Cosmetics was co-engineered by makeup artist, Pat McGrath, who has been appointed cosmetics artistic director. Charlotte Casiraghi – daughter of Princess Caroline of Monaco – is serving as “the face” of Gucci Cosmetics, which range from $29 to $79.
For more, visit Gucci.com or NeimanMarcus.com.
– Mary Shustack