In the marketing world, it’s never too early to start thinking about the holidays. For this year’s, White Plains-based Heineken, the leading high-end beer import, has created unlimited different bottles, each with a unique number and design. (Using innovative technology that incorporates a smart algorithm and high-speed digital printing, each bottle will have millions of different, festive patterns, ensuring no two bottles are alike). To complement the packaging, Heineken will offer beer drinkers the chance to win $1 million in an integrated off- and on-premise promotion launching Oct. 15.
“We’re using a digital printer programmed with a smart algorithm to create millions of different patterns incorporating the iconic Heineken color palette,” says Roxanne Mercado, Heineken brand manager, Heineken USA. “Just in time for the holidays, whether for personal consumption or gifting, this unique concept balances cutting-edge technology with global product consistency to create a truly personalized product offering. To drive velocity at retail we’re rolling out a promotion entitled, ‘You’re one in a billion, now win a million.’ Shoppers will have the chance to win a $1 million grand prize as well as secondary prizes, including Heineken holiday merchandise.”
For more, visit heinekenusa.com.
– Georgette Gouveia