Get your wardrobe summer-ready with J. McLaughlin’s new spring and summer 2019 lines inspired by Sarasota, Florida’s mid-century modernist architecture, beautiful beaches and lush tropical landscape.
“Modernism is at the heart of the J. McLaughlin brand,” says Kevin McLaughlin, the brand’s co-founder and creative director. “When it came time to shoot our new spring collection, Sarasota, the epicenter of East Coast modernism, just felt right.”
McLaughlin himself frequents the area and, naturally, the brand has two stores in the area — one in Sarasota and one in Longboat Key.
Thus, the 2019 spring catalog was produced in collaboration with the Sarasota Architectural Foundation (SAF) and showcases some of Sarasota’s most famous landmarks, including the Umbrella House, the Cocoon House and Revere Quality House.
The Gulf Coast city, just south of Tampa, was formerly an artists colony. It’s home to the Sarasota School of Architecture and The John and Mable Ringling Museum of Art, both of which infuse the city with art and culture to this day.
In shooting at the mid-century modern homes with the SAF, J. McLaughlin stayed true to its roots of “being a good neighbor.”
“By creating visual awareness of SAF, this fine American brand is helping further our mission to protect and preserve these iconic examples of the Sarasota School of Architecture,” says Christopher Wilson, SAF board chair.
And create visual awareness they did. In the spring catalog, models in the brand’s clothing are posed in beautifully lit spaces showcasing new spring and summer inspired designs.
A constant trend throughout the catalog is breezy, effortless style, mixing bold prints with more classic, solid pieces. In one photograph, the Umbrella House, located on Lido Shores and designed by architect Paul Rudolph in 1953, provides as a crisp backdrop for the punchy Lukas pant and Gramercy Linen shirt worn by the male model.
Perfect for those cooler mornings and evenings as we transition into summer, the Hester coat is photographed in front of the Cocoon House, another one of Rudolph’s architectural masterpieces, on Siesta Key. Pair the Hester coat with white Lexi jeans, timeless tortoise sunglasses and a wicker bag for the perfect summer barbecue style.
Floral patterns, gingham and gauzy materials seem to be on J. McLaughlin’s radar for the upcoming season. Luckily for us, these items are just as on-trend in the Northeast as they are on the sunny shores of Sarasota.
J. McLaughlin has four retail locations in Fairfield County and three in Westchester County. To find the location nearest you, visit jmclaughlin.com.
