Marimekko and MAD – a dream team

WAG has often covered both Marimekko, the Finnish design house, and the Museum of Arts and Design (MAD).

So it was only fitting we share a little news about a collaboration between these two creative forces.

In honor of the inaugural New York Textile Month, Marimekko and MAD teamed up to create a custom textile window installation highlighting Marimekko’s signature classic fabrics.

MAD artist-in-residence Sarah Zapata was tapped to create the large-scale installation that filled the Marimekko Fifth Avenue flagship’s windows in a display that wrapped up Sept. 27.

Here’s how the tour-de-force effort was described in press materials:

“… The dynamic, large-scale art installation incorporates a number of Marimekko fabrics, including the iconic Unikko, Kivet and Siirtolapuutarha patterns. Inspired by traditional women’s craft techniques set in a contemporary context, the installation is similar to how Marimekko creates traditional apparel and home items with an unexpected twist. A true marriage of textiles, the fabrics are paired with other materials including yarn, natural and synthetic fibers, paper, and colorful handwoven rugs, all centered around a large sculpture. The other woven materials used draw on Zapata’s Peruvian heritage.”

We’re sorry we didn’t get to see it in person, as the photographs prove it was quite a bold stroke.

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– Mary Shustack

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