Safe at home with Heineken

Once again, the city of White Plains plans to ring out the old and ring in the new with its 16th annual “New Year’s Eve Spectacular” on Main Street at Court Street. From 10 p.m. to 12:30 a.m. Dec. 31-Jan. 1, there will be a DJ, countdown, ball drop, confetti and fireworks by Zambelli Fireworks. For more on accessing the fun, visit

And just in case you need some help getting home, Heinken USA will again be on hand with its “New Year, Safe Ride” program.

For a dozen years, the company has been providing free rides for Westchester County residents of legal drinking age who celebrate New Year’s Eve in downtown White Plains. Between 11p.m. on Dec. 31 and 3 a.m. on Jan. 1, a dedicated fleet of 30 cars will offer rides for those 21 and older traveling anywhere in the city or across Westchester County. The Safe Ride pickup location will be on the corner of East Post Road and Mamaroneck Avenue.

“As a family business, HEINEKEN is committed to the health and safety of our community through our global ‘Brewing a Better World’ platform,” says Tara Rush, senior vice president and chief corporate relations officer for HEINEKEN USA. “Responsible consumption is a core business value, and we are thrilled to continue to host ‘New Year, Safe Ride’ in our hometown alongside our dedicated partners as part of the White Plains New Year’s Eve Spectacular.”

Right back at you, says White Plains.

“We are extremely grateful to Heineken USA, who – along with our other community partners – continues to support White Plains’ ‘New Year’s Eve Spectacular,’” Mayor Tom Roach says. “Downtown White Plains has dozens of great restaurants and a very lively nightlife. It’s a terrific place to celebrate New Year’s Eve with family and friends. The ‘New Year’s Eve Spectacular’ has become a much-anticipated event for many residents of White Plains and throughout Westchester County.” – Georgette Gouveia

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