Sleeping with Ted Baker

From the Tangled Enchantment Collection. Photographs courtesy Ted Baker.
We love Ted Baker’s clothes and accessories. So we were more than ready to fall into its new line of bedding.

We have a confession to make:  We’re in love with Ted Baker. The rich fabrics so satiny to the touch. The bold florals on vibrant pastel and jewel-colored backgrounds. And the use of pinks throughout — heaven.

Ted Baker, or rather founding CEO Ray Kelvin, started his first store in Glasgow, Scotland, in 1988, selling men’s shirts and offering a laundry service for each shirt sold. Small wonder the brand’s moniker was “No Ordinary Designer Label.” 

From Manchester and Nottingham in England, Ted Baker moved on to London in 1990, launching Ted Baker Woman five years later. Today, there are approximately 500 stores and concessions worldwide, including one on Fifth Avenue in Manhattan. (Locally, Ted’s a big part of Bloomingdale’s in White Plains and Lord & Taylor in Eastchester.)

From the Versailles collection.

What makes Ted so terrific? It’s not merely the sumptuousness of the fabrics but the juxtaposition of brilliant prints. This past season, for instance, Ted paired cherry blossoms with peaches on everything from black skirts with an asymmetrical, fold-back ruffle to totes and umbrellas. 

Now that irresistible blend comes to Ted Baker’s new bedding collection, available at select Bed Bath & Beyond stores and online. Fans of the womenswear — there’s also a menswear line — will recognize the signature looks and textures in Entangled Enchantment (birds, butterflies and blooms on an indigo background); Highgrove (featuring the flora and fauna of Prince Charles’ estate on a white background); Versailles (white-on-white intricacy worthy of Louis XIV); and, our favorite, Flight of the Orient (entrancing blossoms and hummingbirds against a gray backdrop).

In addition to reversible duvet and comforter sets, there are quilted and scalloped coverlets and shams in solid blue, pink and white and accent pillows that offer contrast or pick up a single color in the patterns. 

And, as with the clothing, there are rose gold zipper pulls and buttons throughout. 

Prices start at $49.99 for the pillows and $129.99 for the bedding. 

For more on the bedding, visit and for more on Ted Baker, visit




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