Thinking pink for a cause

October is Breast Cancer Awareness Month, and once again WAG country is getting set for the fight stylishly.

Bloomingdale’s White Plains got things rolling most beautifully with a brunch for select customers that featured Breast Cancer Research Foundation spokeswoman Elizabeth Hurley. The actress and model was as lovely inside as she is outside, generously taking time for an interview with WAG’s fashionista, Danielle Renda, for our November cover. (And also taking a moment to tell me how lovely our Danielle is. We know but it’s always nice to hear.)

Over a scrumptious meal of watermelon salad, poached lobster and lump crabmeat Benedict, eggs Florentine, apple cobbler with praline ice cream, honey panna cotta, caramel flan and fresh fruit, we learned all about BCRF – founded in 1993 by Evelyn H. Lauder, the late daughter-in-law of Estée Lauder, senior corporate vice president of the Estée Lauder Companies and an activist who raised millions to fight breast cancer. It was Evelyn Lauder who created the campaign’s signature pink ribbon (along with then Self magazine editor Alexandra Penney) and Lauder who brought on Hurley as spokesmodel.

Eleven years ago this month, Bloomingdale’s offered a single item to raise money for BCRF ( Two years ago, the retailer brought in two new organizations – The Carey Foundation (and its Tutu Project) as well as the Marisa Acocella Marchetto Foundation, both of which try to assuage the everyday challenges of treatment and recovery. (;

After the brunch, guests shopped till they dropped – all for a good cause, of course, as 10 percent of the proceeds went to the Pink Campaign. They were also treated to goodies from the Estée Lauder Companies, including Bobbie Brown, Clinique, Donna Karan Cosmetics, Estée Lauder, La Mer, Jo Malone, Tom Ford and Tory Burch. It was like early Halloween for makeup lovers.

Bloomie’s White Plains isn’t done. At 8:30 a.m. this Saturday (Oct. 8), it will once again host Pink Yoga led by Scarsdale’s Here & Now Yoga + Body, with the $10 admission benefitting the Marchetto Foundation and The Tutu Project. Places are limited so reserve your spot at by 5 p.m. Friday (Oct. 7).

Not to be outdone, the Breast Cancer Alliance annual luncheon and fashion show will be held at 11 a.m. Oct. 27 at the Hyatt Regency Greenwich. The delightful Carson Kressley is the emcee, William Baldwin is the guest speaker and the fashion show features Oscar de la Renta designs. And let’s not forget the moving moment when survivors strut their stuff.

The lunch is always a great girl-power moment – even if you’re a guy. Who could ask for anything more?

Tickets range from $350 to $2,000 and tables from $5,000 to $100,000. For more, call 203-861-0014 or visit


For more on two of BCA’s staunchest supporters, NBC correspondents Andrea Mitchell and Anne Thompson, check out October WAG “Celebrating the Singular Spirit.” And look for more on Elizabeth Hurley in November WAG “Celebrating the Arts.” – Georgette Gouveia


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