Tiffany & Co. gets a new look

The Tiffany x Stieff Return to Tiffany Love teddy bear was resting adorably, but he was about the only one doing so as staffers bustled about, putting the finishing touches on Tiffany & Co. in The Westchester, White Plains, which opened Thursday, Nov. 29, with a whole new look and a whole new concept to go with it.

“In the customer journey, increased storytelling is introduced, bringing wit and personality from the show windows throughout the store,” Richard Moore, divisional vice president, global store design and creative visual merchandising, said in a press statement. “Additionally, barriers between clients and sales professionals are reduced, as we move away from a permissions-based shopping experience.”

Indeed, the 4,550-square-foot store – in a sleek silver, white and Tiffany blue palette – has been designed for maximum accessibility and comfort. Visitors are able to walk around display cases and open drawers themselves to try on pieces. The Wheat Leaf Pavilion allows engaged couples and other lovers to finger rings and things in a restful, intimate setting. Amazonite walls offer spectacular, dramatic backdrops to areas dedicated to other jewelry, interior design treasures and the perfume collection. It all culminates in a Blue box wrap station.

We in WAG country are lucky to be the first satellite store to feature Tiffany’s bold new vision.

If only Audrey (Hepburn) were there to see it. But perhaps she is.

For more, visit tiffany.com.

Georgette Gouveia

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