Beauty, Italian style

Italian Trade Commission hosts first event in two years.

With the return of spring, events continue to spring up everywhere. On April 6, the Italian Trade Commission’s “Beauty Made in Italy”program and the Italian Beauty Council  hosted its first in-person event in more than two years, featuring a panel discussion on “Female-Led Italian Beauty Brands.” For decades, the beauty industry has been dominated by male leadership. But in recent years, women have been emerging in the beauty industry’s c-suites as they pioneer and lead a record number of beauty brands. 

Moderating the topic was Samantha Barry, editor-in-chief of Glamour, who is passionate about issues affecting women today. The panelists included three female beauty executives at the helm of an Italian beauty brand — Elisa Giraudi, CEO of Perlier, Annalisa Zanoni, founder of Glamove, and Lucrezia Del Papa, head of business development at Olivella. Mariangela Zappia, the Italian ambassador to the United States and the first woman in Italy to hold this position, joined the discussion virtually to share her support and thoughts on female-led Italian brands. Antonino Laspina, trade commissioner and executive director of the USA Italian Trade Commission, also offered remarks about the importance of women in Italian businesses. 

The panel explored opportunities and challenges for women in Italy versus the United States and highlighted leadership styles, values and obstacles as well as strategies for fostering the next generation of female leaders in Italy. 

“Beauty Made in Italy”promotes the awareness, availability and excellence of Italian products and brands in the U.S. market. 

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