Italian beauty site Mozzafiato goes brick and mortar

Mozzafiato, a new e-commerce platform for beauty, has its sights set on creating 20 North American boutiques.

We at WAG have often covered the Italian Beauty Council and its products, ranging from skincare to fragrance, bath and body, men’s lines and home. So we were delighted to learn that its brands are now available through Mozzafiato, a new e-commerce platform. Think an Italian Sephora.

The Mozzafiato Collection, which offers an immersive cultural experience, includes 17 brands to start, including Acca Kappa, Acqua Dell’Elba, Acqua Di Bolgheri, B&C Natura, Borghese, Carthusia, Farmacia 1561, Marvis, Ortigia Sicilia, Parco 1923, Perlier, Proraso, Rudy Profumi, Skin & Co Roma, Valmont’s Storie Veneziane, Tuttotondo and Lorenzo Villoresi. 

But that’s not all. Mozzafiato has begun creating the first of 20 brick-and-mortar North American boutiques in Denver. New York is, of course, in the mix.

Stay tuned and, in the meantime, visit

– Georgette Gouveia

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