Making healthy eating a Snap

If one of your New Year’s resolutions is to eat healthier – and who doesn’t say that every January? – we’d like to point out a product that might help you keep that commitment.

WAG recently received samples of Harvest Snaps, a brand of vegetable-based snack crisps from Calbee North America.

The shipment was designed to introduce us to both a couple of new flavors and the brand’s updated packaging.

Here’s how Paul Laubscher, director of marketing, explains it all in press materials:

“Harvest Snaps has found a natural home in the produce department with our 3-ounce and 3.3-ounce products. In addition, we have listened to consumers who consistently request a larger bag format, especially with a resealable zipper. In response to our consumers’ desires to crunch more deliciously crisp Harvest Snaps, we’re excited to deliver this larger 10-ounce bag format, while also providing new flavor-forward product offerings like Southern Style BBQ and White Cheddar. We want people to know that better-for-you snacking should always taste this good!”

Harvest Snaps, we learned, are made with farm-direct vegetables (think green peas, red lentils and black beans) as the first ingredient. Each flavor is baked not fried, with the product featuring 30 to 60 percent less fat than regular potato chips. A serving of 22 crisps contains 130 calories, with the snacks free of artificial flavors, colors, cholesterol and the common allergens of soy, nuts, wheat and eggs.

Options include the new flavors of Southern Style BBQ and White Cheddar, which join the original, Lightly Salted.

Our reviewers made the samples quickly disappear, with positive words about each including a nod to the original as “tasty, not laden with salt like so many other snacks.”

Harvest Snaps’ New Bigger Bag with a resealable zipper can be found at retailers nationwide at a suggested retail price of $5.69.

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– Mary Shustack

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