Two Blind Brothers’ vision of business and philanthropy

Has this ever happened to you? You do a lot of research before you buy a pair of expensive sunglasses that frame your face perfectly.

Has this ever happened to you? You do a lot of research before you buy a pair of expensive sunglasses that frame your face perfectly. They’re an investment. Unfortunately, as time goes by, you forget and leave them somewhere – or you sit on them in your car. You’re out at least $300, right? Sound familiar?

It’s happened to me with Ray-Bans, Vuarnet and other prestige brands.

But now there is a company making super sunglasses –and the great thing about them is that if you lose or break them, there’s a lifetime guaranteed replacement program that simply lets you get another pair for $25. The company, Two Blind Brothers makes just one style – the tortoiseshell or black Cavalier – and it retails for about $125. But you won’t ever again have to worry about losing or damaging your specs – thanks to this terrific replacement guarantee.

“These are perfect quality sunglasses that offer protection of 100% against UVA and UVB rays, and they are polarized with a mirror coating,” said Bradford Manning, one of the brothers.

Even better, he and brother Bryan are curing blindness. At a young age, both were afflicted with Stargardt disease, a genetic form of macular degeneration that destroys central vision over time. To fight back, they left their former careers in finance to start Two Blind Brothers. They have propelled their small charitable clothing company into one of the fastest-growing brands in the country through their Shop Blind Challenge and unique support from the blind community. The project has also received endorsements from people like Ellen DeGeneres, Ashton Kutcher and Richard Branson. They were guests on “The Ellen DeGeneres Show,” and you can watch the segment here

The brothers’ luxury clothing project is equally focused on quality, comfort and “sense of touch.” The clothing and accessories are made in part by a production team of blind and visually-impaired workers in North Carolina. Two Blind Brothers donates 100% of its profits to research through the Foundation Fighting Blindness. The funds from Two Blind Brothers are driving life-changing treatments such as Luxturna, a gene therapy, which began with a small charitable research grant. The brothers are advocates for charitable and social enterprises. They have been recognized by Forbes 30 Under 30, Facebook’s Small Business Council, TED and a number of vision-related organizations. “We give 100% of our profits to Foundation Fighting Blindness,” Brad told me. “It is our way to give back and it’s also a lot of fun.”

Don’t you just love a company that does well by doing good?

For more, click here.

And follow Debbi on Instagram at @DebbiKickham.

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